Kuno Ad: Chocolate Cupcakes

This is a photo I have taken of my Cupcakes. I call t Kuno Ad. As sweet as it looks like, it also appears amateur-ish. But what can you expect from a baking outburst--aka, sudden need to bake. With my 12 cupcakes and a simple point and shoot cam, I took pictures from different angles as if the cakes were live models who can twist and turn, and smile. I used natural lighting, no flash. I used the basic principles I learned from school. I wanted to share the delight these cakes promised--flatly (image compression, wahahaha).

But this photo could have fooled anyone. I mean, it seems classy enough because it seems like a "saucy" product. The angle, the depth of field effect and the shadow play seemed to make it richer than it actually is.

But isn't that what many ads and commercials do to us? They make us believe that their product is the best there is in their industry and we are as gullible as they make us out to be. Well, that's putting it harshly. But a skeptic would seem to percieve it that way.

Communication seems to be a too profound a word to describe what is going on around us, especially in the market. To non communication majors, ads would just seem to share with them new products and new ideas. Little would they have known that they are already being manipulated to buy the item and to bite the idea.

It would have taken an entire research team to get you to believe the ad, more so just seeing it. They will blast it through websites, the radio, print, and especially the TV. It would have taken loads of budget support, resource materials, graphic design, photographic expertise, marketing skills, sales dividends, and the right attitude to produce one ad--and for the people to believe that ad.

But it could have also taken one me to mimic what they are doing and be as successful. That would be a miracle. But I can gather small crowds, and that is the beginning. Sometimes, the best ads are not all full blast implementation and postage on every wall. Baby steps are often better.

In the business, on the other hand, fast action is always called for. Research is most needed to do not only the fastest job, but also the most efficient. So my photographs MIGHT call someone's attention. But there is no assurance regardless of my academic and practical training from the University. A team's effort would most probably even make my efforts seem futile to say the least.

But they did taste great in the end anyway...that is my opinion against theirs though.